WELCOME TO A NEW STANDARD IN SALMON
After 38 years as a private chef aboard luxury yachts, Francesco Spelta presents his signature collection.
Crafted from AAA+ Norwegian salmon and refined in Milan, each fillet is cold-smoked and hand-cured over three days to preserve structure, purity, and elegance.
Born at sea. Perfected in Italy. Now available for selective distribution.
THE ORIGINAL
Purity, Perfected. The Original is where everything begins.
Balanced, and quietly powerful. Nothing added without purpose.
A timeless classic — elevated.
THE COFFEE
The world’s first coffee-infused salmon.
Here, coffee is not a flavour — it is structure. Used with precision, it adds depth, length, and subtle warmth without overpowering the natural richness of the fish.
THE COCOA
Cocoa introduces gentle structure and quiet complexity.
Soft bitterness meets delicate salinity, creating a layered experience that remains balanced and composed.
Never sweet. Never excessive.
Simply harmonious.
THE SIGNATURE BEHIND THE COLLECTION
In the quiet streets of Pavia, Italy, Francesco Spelta grew up surrounded by the aromas of slow-cooked ragù and fresh bread. Not in a grand kitchen, but at a family table where food was prepared with patience and devotion.
As a child, he watched his grandmother’s hands fold pasta dough with almost ceremonial care. That was when he understood: food was more than taste — it was anticipation, connection, a way to pause time.
Over the years, that belief became his craft. What began at a family table evolved into a refined culinary journey, originally created for private clients and now shared selectively with distribution partners.
THE CLIENTS WHO WHISPER
You will not find his salmon in supermarkets. Our clients are not looking for food. They are looking for stories — the kind you tell aboard a yacht at midnight, or over a private dinner where secrets are exchanged.
People who dock their yachts in Saint-Tropez, who order bespoke suits in Milan, who sip vintages that never leave Bordeaux cellars. Collectors of rare watches in Geneva, diners who chase truffles through Alba, visionaries who already own everything — except this.
One couple told him his salmon reminded them of Japan, though there was nothing Japanese in it. Another compared it to a grand cru Bordeaux: something not consumed, but contemplated.
Francesco just smiles. He knows food doesn’t only fill the stomach. It fulfills the soul.
WHISPERS BECOME A BUSINESS
It started with friends. Then friends of friends. Then a yacht owner. Then a collector. Soon, stories began to travel across tables and seas.
“There’s an Italian in Milan,” they whispered, coffee. It’s unlike anything you’ve ever tasted.”
For Francesco, the whispers didn’t feel unusual. His life was already lived in rarefied spaces — his primary work was aboard private yachts, where he cooked for those who sought not just food, but experiences.
“Why yachts?” people ask him. He smiles: “Because it brings together two of my passions: the sea and cuisine. Each dish becomes part of a moment suspended between sky and water. It’s intimate, it’s exclusive — and it allows me to express myself fully.”
No advertising. No campaign. Just whispers. And from those whispers, a business was born — built not on marketing, but on obsession, silence, and desire.
the packaging
All products are available in 400g.
Features include:
• Vacuum-sealed
• Premium rigid outer box
• Transparent inner view
• Water-proof
• EU-compliant labelling applied via rear sticker
• Full traceability
Packaging is included in the wholesale price. Because presentation is part of the product.
Why become a distributor?
A product that already sells, where margins remain high.
The opportunity
Online interest for premium smoked salmon is up +64% over the last two years
Sales grew +370% (2022–2025), showing sustained momentum
Distributor demand increased 3.4× driven by repeat orders
8 out of 10 partners reorder within 60 days, proving consistent sell-through
Margins vary by channel because luxury is direct consumption, restaurants resell, and retail relies on volume.
Single pricing model
How to become a distributor?
Enter your details on our form, tell us about your market, our sales representative will contact you.
Our team will share pricing, logistics, and commercial terms, and confirm regional availability.
Once approved, you’re ready to distribute Francesco Spelta in your market.
Ready to seize the opportunity.
talk to us
Work and general inquiries info@francescospelta.com
address
Via Don Francesco Is Barreggio 10 20008 (MI) – Italy
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